Cookies can be managed without too much effort if you choose a cookie management platform to work with. Also called ‘consent management platform’, a cookie manager collects user consent and provides all the necessary information for your visitors in accordance with the latest privacy laws worldwide, such as the EU General Data Protection Regulation (GDPR).

The information comes through scanning your website regularly and updating its cookie declaration and explaining what cookies are used on your website. By having this information at bay, your users can stay informed and make a wise decision on cookies. Therefore, a cookie manager should provide an opportunity for your users to opt out of cookie tracking at any possible time. That is the way your website can stay GDPR and CCPA compliant and you, if given consent, can use the information you’re website has tracked for analytical and personalization purposes.

However, if you fail to secure a Consent Management Platform, you might get into serious trouble for collecting sensitive information without notifying your users and receiving their consent. While it depends on the laws and regulations where your website and its users are based, most of the time websites do need a cookie manager if they want to track users and avoid fines for data law breaches.